Primary Palette
Yellow
#FFEF63
RGB 255 239 99
Primary accent. Headlines, CTAs, logo on dark.
PrimaryBlack
#131313
RGB 19 19 19
Primary background. All dark surfaces. The cave.
PrimaryPurple
#723CEB
RGB 114 60 235
Creative charge. Tags, links, subheadings.
PrimaryWhite
#FFFFFF
RGB 255 255 255
Space and clarity. Body text on dark surfaces.
PrimaryExtended Palette
Surface
#1E1E1E
RGB 30 30 30
Cards, containers, and panels on dark backgrounds.
ExtendedWarm White
#F5F3EE
RGB 245 243 238
Light surfaces — proposals, print, web light mode.
ExtendedPurple Tint
#EDE6FC
RGB 237 230 252
Hover states, badge fills, section accents on light.
ExtendedGradient
RGB 255 144 47 — Start
RGB 114 60 235 — Mid
RGB 76 17 206 — End
Body Text Colors
On dark background
Where brands are carved.
Every project begins in the kave — the space where ideas take form before the world sees them.
On light background
Where brands are carved.
Every project begins in the kave — the space where ideas take form before the world sees them.
Approved Combinations
#FFEF63 on #131313
Headlines on dark
#FFFFFF on #131313
Body on dark
#131313 on #FFEF63
CTA buttons
#FFFFFF on #723CEB
Badges & tags